When I photograph eyewear for action sports brands, I approach it with one core belief: eyewear isn’t credible unless it’s shown performing in the exact environments where athletes rely on it. As a commercial sports eyewear photographer, I’ve produced campaigns for...
Fly fishing photo shoot for Dirwin Bikes in Truckee, California. Why Credible Outdoor Photography and Film Production Are the Foundation of Consumer Trust In the outdoor industry, trust isn’t earned through slogans, taglines, or glossy ad buys. It’s earned through...
Creative Approach to Authentic Mountain Bike Photography As someone who’s spent most of his life shooting mountain biking—from World Cup events to feature-length documentary films—I’m always excited when I get the call to shoot a bike that matters. The new 2024 Liv...
How Professional Action Sports Photography and Video Production Build Credibility, Inspire Audiences, and Drive Brand Growth Action sports audiences are the most discerning in the world — and the hardest to fool. Skaters, mountain bikers, snowboarders, surfers, BMX...