Why lived experience in the sport leads to stronger mountain bike marketing assets, more credible visual storytelling, and better commercial photography and video production Mountain biking has always had a built-in bullshit filter for anything inauthentic. It began...
When I photograph eyewear for action sports brands, I approach it with one core belief: eyewear isn’t credible unless it’s shown performing in the exact environments where athletes rely on it. As a commercial sports eyewear photographer, I’ve produced campaigns for...
Fly fishing photo shoot for Dirwin Bikes in Truckee, California. How Outdoor Brand Photography Drives Business Results Outdoor brand photography is no longer just about capturing product—it’s about building trust through authentic visual storytelling. In the outdoor...
Creative Approach to Authentic Mountain Bike Photography As someone who’s spent most of his life shooting mountain biking—from World Cup events to feature-length documentary films—I’m always excited when I get the call to shoot a bike that matters. The new 2024 Liv...